Tawkify vs. It’s Just Lunch (2025 Review): Which Matchmaking Service Is Best for You?

If you’re tired of swiping through endless dating profiles and ready to invest in a more personalized approach to finding love, professional matchmaking might be your answer. But with several options available, how do you choose the right service? In this comprehensive comparison, we’re examining two popular matchmaking companies: Tawkify and It’s Just Lunch (IJL).

Both services promise to take the work out of dating, but they differ in their approach, pricing, and results. We’ll break down what each offers so you can make an informed decision about which matchmaking service aligns with your relationship goals. 

Heads up! This article was written by our team at Tawkify to explain how we stack up against other matchmaking services.

Quick Comparison: Tawkify vs. It’s Just Lunch

Feature	Tawkify	It’s Just Lunch
Founded	2012	1991
Business Model	Centralized service	Franchised locations
Cost Structure	Package-based pricing	Monthly subscription ($1,100/month)
Matching Approach	Results-based (guaranteed matches)	Time-based subscription
Background Checks	✅ Criminal record screenings	❌ No formal background checks
Date Planning	✅ Full concierge service	✅ Restaurant reservations only
Feedback Process	✅ Comprehensive post-date feedback	✅ Feedback collection
Coaching	✅ Relationship coaching available	❌ Limited guidance
Network Size	1M+ singles nationwide	Varies by franchise location
Success Rate	80% success within 12 matches	Not publicly disclosed

Pricing and Value of Tawkify

Tawkify Pricing

Tawkify uses a package-based pricing model, meaning you’re paying for a guaranteed number of quality matches not time.

 Each package includes:

• A guaranteed number of matches (not time-limited)
• Personalized matchmaking from dedicated experts
• Complete date planning and coordination
• Thorough feedback and refinement process
• Criminal background screenings on all matches

For clients with specific requirements, Tawkify also offers premium packages that include dedicated scouting outside of its  existing network.

It’s Just Lunch Pricing

It’s Just Lunch operates on a monthly subscription model, with pricing typically starting  around $1,100 per month with, in many cases, a minimum commitment period (usually 12 months). This means:

• You’ll pay approximately $13,200 for a year of service
• The VIP package can cost around $25,000 for 12 months
• You’re paying for time rather than a guaranteed number of matches 
• Service quality may vary by franchise location

Value Verdict

While Tawkify requires an upfront investment in a package, many clients find that the results-based approach provides better value than time-based subscription models like IJL’s. With Tawkify, you’re paying for a set number of curated  matches rather than ongoing monthly fees regardless of results. For busy professionals who value efficiency and results, Tawkify’s approach can deliver meaningful value and a more purposeful use of their time and investment..

Matching Process and Approach

Tawkify’s Matching Process

Tawkify employs a centralized team of professional matchmakers who follow a consistent, data-informed process:

1. In-depth initial consultation to understand your preferences, values, and relationship goals
2. Matchmakers search Tawkify’s database of over 1 million singles
3. All potential matches undergo criminal background and video screenings
4. Matches are selected based on compatibility beyond superficial traits
5. Dates are fully planned and coordinated by a concierge team
6. Comprehensive feedback is collected after each date to refine future matches

Tawkify’s approach emphasizes quality over quantity, focusing on meaningful connections rather than high volume dating.

It’s Just Lunch’s Matching Process

It’s Just Lunch follows a franchise model and generally operates with a 6-step process:

1. Initial interview to discuss preferences and relationship goals 
2. Matchmakers search their local database for potential matches
3. Formal background checks generally are not conducted
4. Matches are arranged based on general  compatibility factors
5. First dates are typically set up at partner restaurants (lunch or drinks only)
6. General feedback is collected after dates

Because IJL operates as a franchise, the quality and consistency of service can vary significantly depending on your location and the specific franchise owner.

Process Verdict

Tawkify offers a more thorough, consistent, and safety-conscious matching process. The centralized approach ensures quality control across all locations, while the comprehensive screening process provides additional peace of mind. For professionals concerned about both efficiency and safety, Tawkify’s process offers clear advantages.

Features and Integrations

Tawkify’s Key Features

• Dedicated Matchmaker: Work with a single matchmaker who gets to know you personally
• Concierge Date Planning: Complete coordination of unique, personalized dates
• Safety Screening: Criminal background checks and video verification for all matches
• Feedback Loop: Detailed post-date analysis to refine future matches
• Blind Date Approach: Focus on chemistry beyond photos (though physical preferences are considered)
• Relationship Coaching: Access to relationship experts and resources
• Nationwide Network: Access to matches across the country, not just locally

It’s Just Lunch’s Key Features

• Local Matchmaker: Work with matchmakers in your local franchise
• Restaurant Reservations: Basic date setup at partner restaurants
• Lunch or Drinks Format: Standardized first date approach
• Photo Sharing: See photos before meeting
• Local Network: Access primarily to singles in your immediate area
• 12-Month Hold Option: Ability to pause service if needed

Features Verdict

Tawkify offers a comprehensive feature set, particularly for busy professionals who report valuing convenience, safety, and personalization. The concierge date planning alone typically saves our clients significant time, while the safety screening provides peace of mind. For those seeking a truly hands-off dating experience with maximum security, Tawkify’s process offers clear advantages.

Design and User Experience

Tawkify Client Experience

The Tawkify experience is designed to be seamless and low-stress:

• Simple onboarding process
• Regular communication with your dedicated matchmaker
• Minimal time investment (after initial consultation)
• Thoughtfully planned, unique date experiences
• Comprehensive post-date feedback sessions
• Continuous refinement based on your experiences
• Private profiles that never appear online

It’s Just Lunch Client Experience

The IJL experience can vary by location but generally includes:

• Local office-based consultations
• Communication with potentially multiple team members
• Restaurant dates (primarily lunch or drinks)
• Basic feedback collection
• Franchise-dependent quality and consistency
• Limited date variety

Experience Verdict

Tawkify offers a premium, consistent client experience with great attention to detail. The personalized date planning and dedicated matchmaker create a cohesive journey, while the centralized approach ensures quality regardless of location. Tawkify’s model resonates with professionals who see dating as an investment—and expect service that reflects that mindset.

Customer Support and Service

Tawkify Support

• Dedicated matchmaker throughout your journey
• Concierge team for date coordination
• Client experience specialists for administrative questions
• Support available 5am-10pm PST
• Consistent service standards nationwide

It’s Just Lunch Support

• Local franchise staff
• Response times may vary depending on location
• Potentially different contacts for different aspects of service
• Support hours may vary by franchise
• IService standards may vary between franchise locations

Support Verdict

Tawkify’s centralized approach and dedicated team structure provides reliable, consistent support. The single point of contact through your dedicated matchmaker creates a personalized experience, while the extended support hours accommodate busy professionals’ schedules.

Success and Results

Tawkify Success Metrics

• 80% of clients find success within their first 12 matches
• Over 200,000 successful connections created
• 6.5x more effective than dating apps
• Transparent about methodology and results
• Numerous documented success stories and marriages

It’s Just Lunch Success Metrics

• Does not publicly disclose specific success rates
• Relies on anecdotal success stories
• Results may vary depending on franchise location
• Time-based approach does not include guaranteed  results 

Results Verdict

Tawkify offers transparent, measurable results with a clear success rate. The results-based approach means you’re paying for outcomes rather than time, which many clients find  leads to better alignment of incentives. For professionals who value accountability and measurable ROI, Tawkify’s approach to results may be  preferable.

Who Should Choose Tawkify?

Choose Tawkify if you:

• Value quality, vetted matches over high volume dating
• Prefer a results-based approach rather than paying for time
• Want comprehensive safety screening of potential matches
• Appreciate thoughtfully planned, unique date experiences
• Desire a consistent, premium service regardless of your location
• Are looking for a truly hands-off dating experience
• Want access to a nationwide network of singles
• Prefer working with one dedicated matchmaker throughout your journey

Who Should Choose It’s Just Lunch?

Choose It’s Just Lunch if you:

• Prefer a lower monthly payment rather than a package price
• Are comfortable with a franchise model and potential quality variations
• Want to see photos of matches before meeting
• Prefer lunch or drinks dates at restaurants
• Are primarily interested in meeting singles in your immediate local area
• Value the company’s longer history in the matchmaking industry

Conclusion: Which Matchmaking Service Is Better?

For busy professionals seeking a premium, efficient, and results-oriented matchmaking experience, Tawkify may offer distinct  advantages over It’s Just Lunch. While IJL has been around longer, Tawkify has innovated the matchmaking process to better serve today’s relationship-minded singles.

Tawkify’s results-based pricing, comprehensive safety screening, personalized date planning, and consistent nationwide service can make it a compelling choice for professionals who value their time and are serious about finding a compatible partner. The transparent success metrics and dedicated matchmaker model add to the service’s appeal. .

It’s Just Lunch may be suitable for those who prefer a lower monthly payment structure and traditional restaurant dates, but the franchise model creates inconsistencies that can impact the overall experience and results.

Ultimately, if you’re ready to invest in finding a meaningful relationship and want the highest probability of success, Tawkify represents the better value and experience for most busy professionals in 2025.

Ready to Find Your Person?

Stop swiping, wishing, or waiting and get started with Tawkify. Our team of expert matchmakers is ready to help you find a meaningful connection with less stress and more success.

Apply Now to See if You Qualify